October 2022 - April 2023
Figma • Maza
High-fidelity Interactive MVP Prototypes (The project is suspended)
Research (User comments and Competitors analysis • Personas)
Evaluation (User flow tests • A/B tests (5 seconds recall) • Card sorting)
Design System (no icon drawings)
Visit Lapland
Rovaniemi (Finland)
Project utilizes rapid clickable prototyping (Figma) and user testing (Maze) to validate solutions.
✅ Iteration * 3
✅ Prototypes * 4
✅ User flow tests * 4
✅ A/B tests * 5
✅ Card sorting * 1
Design Key: helping users quickly utilize filters reduces frustration
Everywhere label navigation; Testers: "impressed feature"
Streamlined journey to streamline navigation
Emphasizing flexibility to build trust, extending to tour providers beyond users
User-centered trust-building introduction
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Service Blueprint
